If we consider creativity like the ability of human thought to create, invent, imagine and devise, we can relate it with specialization, efficiency and productivity of businesses and we can perceive too, its effect on the achievement of goals and changing environment, really important aspect in times of crisis for its role in addressing social and business paradigms. For all this, it is important determine the cost of creativity and its cost - benefit relation. Creativity generates economic benefits for companies and represents a prerequisite for comprehensive professional of today who wants to keep his post of work or join the company. To determine the creative costs we have to consider creativity like a mixture of talent and the educational process. In times of maximization of profits is of vital importance to maintain efficiency, and an appropriate level of investment in creativity.
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| Taken from wikipedia |
Creativity is the part of the business culture that seeks opportunities for their development and obtain effects on profitability, efficiency and profit maximization, depending its investment in I + D + i. So the costs are shared between companies and workers. Therefore creativity represent an inversion, its not only a cost. We could also speak, as in business, of the opportunity cost of investing in creativity. But this is not palpable or easily measurable, investment in creativity is associated with elements such as research and development, training and productivity, among others, making it difficult to establish an exact relationship between investment and talent, but in fact we know that there. For years companies have included creativity through specialization of production and globalization through demanding goals.
Although some companies invest in training, some people have had to fend for themselves with assistance, for example of the university, to innovate and develop their sense of smell and talent (with significant investment in studies). In this way, creativity becomes a quality or attribute necessary and inherent to human factor and the comprehensive professional, that in order to be creative, also assumes some of their costs, in an effort for transmit all his forms to see the world differently. But companies are no strangers to it, some companies know they must create to survive. Albert Einstein said: "In times of crisis, imagination is more important than knowledge", so maybe we need to be creative more often to be ready for hard times.
We should be creative enough, if we want to stay ahead and stay alert to the dynamics and evolution of the market, without neglecting the costs and long-term profitability. We should be creative enough, if we want the success of our companies. The government has responsibility too to promote creativity through the educational program and investment in long-term economic development, but we have to make our part, inverting in education and training ourselves. There is a relationship between education and creativity, but remember, the level of education does not does not make you creative by itself. Creativity comes in response to an insatiable need of man to improve, see and do things differently and efficiently, to implement what his imagination dictates.
